How can you grow your blog without breaking the bank? Writer of Bournemouth Girl spills the beans.
If you’re a hobby blogger or a part-time blogger, you probably do not want to be ploughing lots of money into the growth and promotion of your blog.
When I first started blogging, I didn’t think pay to run a blog, I didn’t have a paid domain name or anything. I just started writing and using tactics and practices that were free to utilise. You can absolutely grow and make a successful blog without paying out lots of money. This is a list of tips and practices that you can regularly use to develop your blog.
Maybe you want to spend some money on your blog. That’s cool too! Check out this wee article by The Fun Money Club to learn how much it can actually cost!
Here are 8 ways you can grow your blog without spending money
Use of social media
For many people, bloggers or non-bloggers, social media is a popular form of communication and seeking friendships. Due to the vast amount of users around the world, sharing your blog posts and your blog can be hugely beneficial.
On all your social media platform profiles, you have the option to include your website. This makes it easier for your followers to find your content. Sharing blog links on your social media can help you to be shared all around the world. Using certain hashtags can help you have your content shared.
You should never be afraid to post several times a day on your social media platforms, hundreds and thousands of posts are shared, so sharing open post per day, may not achieve the desired traffic.
Tell family, friends and work colleagues
Sharing your blog with members of your family, friends and your work colleagues can be a great way to increase your blog traffic. They can also help in sharing your content on social media.
When your family, friends and colleagues are aware of your blog, it not only provides you with more traffic, but their support can also be so motivating. It can be quite intimidating to share something personal like your blog. I felt the same way, but when I shared it with family and friends, they were so supportive.
Writing other blog posts for bloggers can be a great way to not only promote your own blog, but a simple way to grow your DA score.
Guest posting, especially on a blog that has a larger audience and encourage those readers to follow your blog. The bloggers who you guest post for will also promote the blog posts on their social media platforms and again you will have your content shared with their audience.
I have started to guest post for other bloggers and have a guest person on my blog and this has increased my traffic.
When posting new blog posts, it is important that you interlink older blog posts. This not only helps with keeping your audience on your site, but helps with growing your DA.
Sharing older blog posts helps to share other relevant content that can be of interest to your readers. This is a simple action that you can do regularly to develop your blog and aid promotion.
These are some of the benefits:
- Increases average session durations by the visitor
- It helps to reduce your website’s bounce rate
- Helps Google to better understand your niche
- Helps to increase the number of page visits per user
- Improves indexation of your website as well as directing traffic to older posts
Having an email list is a great way to get your posts seen. Every post you share notifies your readers via email about a new blog post. Email outreach can be a really simple way for you to share your posts with your readers who may not be as active on social media.
Writing pitches to brands can help get your blog posts shared. When you collaborate with a brand, they are likely to share your post(s) with their audience that will grow your reach.
Learn about SEO
Having a blog that practises good SEO will help to grow your blog traffic. When your blog has good levels of SEO, you are going to rank really well and land yourself on that first page.
Being on the first page of Google means that you are more likely to get more clicks. There is so much information on SEO: blog posts from experienced bloggers, e-books, free courses and many other resources. Developing your knowledge is a great way to learn how to develop your blog. Here are 5 top SEO tips:
- Use paragraphs and headings in your posts
- Optimise the length of your article
- Link to your existing content
- Use relevant keywords
Take free online courses
There are so many free courses and resources online that you can access which will help you to grow your knowledge. Growing your knowledge can help you to develop your blog and boost your blog traffic.
You can learn about what not to do in order to promote your blog posts as well as tips that more experienced bloggers have found work really well.
You see so many courses and e-books that cost, yet they, unfortunately, do not always have the most effective advice. If you are a hobby blogger, I definitely recommend trialling the free resources first.
Sharing blog posts regularly and consistently can help increase your blog views. Posting regularly and consistently doesn’t mean posting every day or 5 times a week; even if you commit to just one post per week, keeping to that will improve your blog’s visibility. Not only does it attract a loyal following, it also helps to improve your DA score.
Regularly sharing new content on your blog helps Google to rank your content; the more you do it, the more likely you are to be found on Google or shared on social media. If you struggle to post consistently creating a blogging schedule can help you become more organised and share regular content