Are you a new blogger? Here are some things you should know.
Blogging is hard, let’s not beat around the bush. If you’re a new blogger or thinking about starting a blog because it’s ”easy money”, you would be very wrong. Running a blog whether you want it as a hobby or as a future business prospect, takes a lot of hard work and consistency. But it can be so much fun and you can learn so many new skills.
Lauren started her blog in 2017 nearly five years ago and she would have loved to have read a post like this. It would have saved her and I a lot of time and effort! While we both feel there are many blog posts out there about what you should do as a new blogger, there aren’t many on what you should avoid.
Lauren, from Bournemouth Girl, has kindly taken the time to outline a few things you should avoid as a new blogger. Or, if you have a blog of any age! No matter where you are in your journey, it’s good to step back and take stock of your blogging practices. Who knows, maybe you’ll learn a thing or two?
These are 9 things to avoid as a new blogger.
1. Not disclosing your content.
Disclosure is so important and is a legal requirement that you should follow to give your blog credibility. Disclosing your content means making it known to your readers when your content is an AD, pre-written post, or contains affiliate links. It portrays transparency from you. So when you collaborate with brands make sure you disclose it in the post, you don’t want to lose followers or engagement because of it.
2. Not using photographs in your post.
There are various reasons why you should always make sure your blog posts have photos. For SEO reasons it is important, but also from a reader’s perspective. To be met with streams of words and no break from an image can turn readers away.
This is often an early blogger’s mistake, and an issue Nyxie often comes across in her older posts. It’s therefore a good idea to go back and re-work older articles by adding images, updating SEO, and even checking your text for errors.
3. Leaving one or two-word comments.
When you engage with others’ blogs, commenting on one or two words is a big no-no! It is giving the writer no insight as to what you liked, what you related to, and what your thoughts are on the subject.
Also writing a more lengthy and genuine comment can help build your DA score and build relationships with the writer.
4. Just because you’re a new blogger, DON’T sell yourself short.
When working with brands or organising blog collaborations, it is important that you do not sell yourself short. There are brands out there that will expect you to create content in exchange for a product. If you are happy to do that – then that’s great! But if you are trying to build a business, it is vital you are not being fooled. Many brands have influencer budgets for social media marketing, so make sure you price your services accordingly.
5. Not taking SEO seriously.
Learn about SEO from the moment you start posting! You should ensure that all your blog posts are optimised because having to go back through all your posts is so frustrating.
Introducing a good optimising SEO strategy is key, so when potential readers search terms that are related to your blog, there will be a greater chance of discovering and engaging with your content. Learning about on-page and off-page SEO is a must.
6. Not proofreading your posts before publishing.
This sounds like such a simple thing but it is a huge mistake you want to avoid. If you have taken the time to research, format your content and promote it on social media channels you are invested in the outcome.
However, one small typo could make readers feel a sense of carelessness and you don’t want that, you want your blog to stay credible. Also, if you haven’t read your content first, why would you expect others to?
7. Not posting consistently.
Whether you want to post once a week or once a month, you must stick to that schedule. Consistency helps not only build a loyal following but it helps to boost your DA score and that is key for future brand collaborations. Learning how to be a consistent blogger is key to a successful growing blog.
8. Not using interlinks and backlinks.
Interlinking is an effective way to boost your DA but in addition, is a great way to keep your bounce rate up. As you write more content you will be able to link it to older relatable content. It can help you keep readers on your site for longer.
Credible backlinks are links you get from other sites linking to you, whether that be from guest posts, advertising posts, or features with brands. Using backlinks is also really important to improve your DA and your site’s credibility.
9. Promoting your content the wrong way.
This is one of my blogging pet peeves! When you have spent time curating promotional blog tweets or promotional posts and then someone comes along and just plonks their post link. That is not the way, take the time to curate your own posts. Also, do not comment on another creator’s blog post with your blog post link, it is rude and not professional.
If you are a blogger what would you say is something to avoid? I’d love to hear in the comments.
These are just a handful of things that both Lauren and I have seen or experienced through our time as bloggers. We really hope that these nine pieces of advice can help new bloggers find their feet quicker. And, who knows, maybe we’ll work together someday on a collaborative post just like this one!
Have you anything else you would like to add or something unique that you’ve experienced?